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Customized Make Your Own Bear

Build-A-Bear Workshop  where friends are made logoThe Build-A-Bear Workshop® is an American toy company which pioneered the customizable stuffed toy Teddy Bear and other animals, with stores throughout the country, now the largest retailer where customer interactively assemble their own choices of plush animal friend. Inspired while shopping with by her 10 year old firend Katie who was frustrated during the Beanie Baby frenzy at not being able to find exactly the one she wanted, entrepreneur Maxine Clark, opened the first Build-A-Bear Workshop store in St Louis Missouri in 1997, with a mission to bring the Teddy Bear to life through a make your own stuffed animal retail-entertainment experience. The company’s huggable mascot Bearemy®, was born a year later.

Build-a-Bear In-Store Process

ICarly Bear Build a bear workshop photoThe Build-A-Bear Workshop process allows it customer “guests” to make a furry buddy that is special and unique, through a series of stages. At “Choose Me”, all the furry characters in the store are introduced for one to be selected for the journey. At “Hear Me” kids may select from several sound choices to place inside their stuffed animal to further personalize their new friend. At “Stuff Me”, they fill their new friend with stuffing for just the right amount of huggability, with the help of store associate, a master Bear Builder®. At Stitch Me, the last seam is closed, nearly finished, until “Fluff Me” where the child brushes the animal to make sure his or her new friend is fluffily groomed. “Dress Me” allows the selection of a variety of the bear fashions. At the “Name Me” computer the guests answer several questions about their new friend, giving it a birth date and special name. At the “Take Me Home” station, a customized birth certificate is presented with the opportunity to sign up for the Stuff Fur Stuff® club membership rewards program. Each new stuffed customized animal furry is then put in their very own Cub Condo™ carrying case, which is designed as a travel carrier and new home.

There are more than 30 kinds of stuffed animals varieties at Build-A-Bear Workshop including teddy bears, bunnies, dogs, kitties at a very affordable price, ranging from $10-$25. Some of the more popular products are the Endless Hugs Teddy, the ICarly Bear, and the Brown Sugar Puppy. The Build-a-Bear Workshop animals can be purchased over the internet in case you can’t get to a store.

There is also an online activity community BuildABearVille for games, trading, and of course, purchasing more clothes, furniture or accessories.

Build-A-Bear Workshop® is an advertiser on this website, check for discounts.

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